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Signifyd is the leading commerce protection provider to retail’s biggest online brands for the fifth year in a row, according to a Digital Commerce 360 market analysis.
Digital Commerce 360 rankings
Digital Commerce 360 ranked Signifyd No. 1 among its top 10 payment security and fraud prevention providers in its annual “Leading Vendors to the Top 1000 Retailers” report. 
Signifyd first appeared as a No. 1 on the list in the 2022 report and it has not given up the distinction since.
“Appearing for five consecutive years at the top of DC360’s list of leading vendors is not only a testament to the innovation, dedication and commitment to customers that the Signifyd team has consistently shown,” Signifyd CEO Raj Ramanand said, “but it is also the result of the guidance and inspiration our customers have given us and the trust and loyalty they’ve placed in us. Our customers’ commitment to Signifyd has everything to do with our long-term success.”
Signifyd is a fraud protection dynasty
Sports champions are often crowned as a dynasty after a three-peat, which is certainly impressive. A five-peat is obviously a rarer feat — there are the 1949-53 New York Yankees; Roger Federer at Wimbledon, 2003 to 2007 and the U.S. Open, 2004 to 2008; Real Madrid, the European Cup,1956 to 1960.
And now Signifyd — the leading payment security and fraud prevention vendor to the top 1000 retailers, 2022 to 2026.
The role of AI in ecommerce
Digital Commerce 360’s 2026 report focused on the growing importance of artificial intelligence in the retail industry. It highlighted companies that have deployed innovative AI solutions across retail operations to help merchants build better businesses while creating better experiences for their customers.
“For online retailers in 2025, artificial intelligence (AI) is already part of the landscape,” the report says. “Tools reaching across ecommerce technology stacks and facilitating customer experiences — both on and off of merchants websites — are impacting sales. More importantly, consumers are using them.”
Signifyd is ready for the agentic commerce era
No doubt, 2026 will be the year of agentic commerce, a world where increasingly bots are shopping and ultimately buying online. For instance, the Digital Commerce 360 report notes, “as of October, 51.9% of survey respondents indicated that they had used AI tools to perform research on products they wanted to buy online.”
Signifyd’s own data shows a marked increase in AI agent traffic resulting in a transaction. In October, such traffic increased by 1,247% compared to November 2024.
Merchants trust brands that lead with technology
As online brands embrace innovation in retail, they look to work with technology partners who remain out in front of technological transformation. In talking about Signifyd, Dara Meath, senior vice president and chief technology officer at Build-a-Bear, explained that her brand is constantly moving ahead through innovation.
Testimonial from leading retail brand: Build-A-Bear
“The reason people like Build-a-Bear move on to a provider like Signifyd is because they have the all-encompassing, 360-degree environment that allows us to continue to build our protection layer the right way,” she said.
As time goes on, technological change will speed up and keeping pace will increase in importance — primarily because of consumers’ expectations. The consumer survey included in Digital Commerce 360’s leading vendor report, published in November, made that clear. The finding that more than half of consumers had used a large language model (LLM) in the past month to search for a product they wanted to buy online was only part of the story.
The future of Signifyd and ecommerce security
A quarter of respondents (24.9%) had followed through and made a purchase directly through a link recommended by an LLM, the survey found. And overall, more than half of respondents (51.2%) said AI-powered features were at least somewhat important in how they decided whether to purchase from a retailer.
Consumers’ embrace of agent-driven shopping is just one example of the accelerating pace of retail innovation. It’s also a reminder that those partnering with merchants to help make their customers’ experiences better need to constantly foster the creativity that brings novel solutions to the market.
Signifyd is committed to that mission and with the help of the merchants who inspire us, we intend to do that year after year. Five in a row is just the beginning.
Photo by Getty Images
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