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Sporting Goods

Trends, insights and best practices for the sporting goods vertical

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Sporting Goods

Trends, insights and best practices for the Sporting Goods vertical

Ecommerce Pulse Insights

Online sporting goods sales are affected by all kinds of outside influences — the season, the style, pop culture, the economy and recently by COVID-19, shelter-at-home and job losses.

“Since using Signifyd, we’ve added thousands of dollars in revenue we would normally have declined. They’re approving what we considered our riskiest orders, and we’ve been able to open up many new international countries as well.”

— Kaitlin Moughty, Director of Ecommerce at Lacoste

“Since using Signifyd, we’ve added thousands of dollars in revenue we would normally have declined. They’re approving what we considered our riskiest orders, and we’ve been able to open up many new international countries as well.”

— Kaitlin Moughty, Director of Ecommerce at Lacoste

Omnichannel & 360 Customer View

Your customers are more sophisticated and demanding than ever. In order to serve them, you need to know what they want, when they want it, how they want to buy it and what gets in their way when they’re trying to patronize you. You need data — data that provides a single source of truth for your entire organization.

Ty Collins of Rad Power Bikes
on the power of listening

Why You Need a
Direct-to-Consumer Strategy

Direct-to-consumer brands have upended the sporting goods vertical. The ability to build a personal relationship with customers and to know them intimately through their data has allowed sporting goods retailers to provide a superior customer experience.

Forrester Analyst Michelle Beeson takes a deep dive into direct-to-consumer and explains in this webinar why every retailer today needs to embrace the model in order to keep up with customer expectations.

Searching for Customer Love in the Era of Direct-to-Consumer: Nine keys to success for sporting goods retailers competing in the new world

By controlling their own manufacturing, shipping and service, direct-to-consumer sporting goods retailers have been able to quickly create innovative customer experiences. Warby Parker disrupted eyeglasses with try-at-home frames and easy returns. Stitch Fix offers home-delivered personalization. See what it takes to prosper in sporting goods today.

Searching for Customer Love in the Era of Direct-to-Consumer: Nine keys to success for sporting goods retailers competing in the new world

The Benefit of Taking Full Control Over Your Entire Buyer’s Journey

When everyone in a retail organization can see where customers are encountering friction — order authorization, fraud review, fulfillment, post-order complications — and where revenue is leaking, it’s much easier to fix the problem. Signifyd can show you how to achieve a comprehensive vision that allows you to eliminate friction without putting the enterprise at risk. Let us help.

Sporting goods retailers bleed
nearly 14% of orders — without knowing it

Every retailer and every vertical is different.

While revenue leakage is a common retail problem, some businesses might be suffering more than others. Let us show you how you stack up to other verticals and to other retailers in your vertical. You can’t afford to lose the revenue you’re bleeding today because of a sub-par customer experience. Not in today’s world.

Let us show you what every day of delay is costing you.

Complete this form to request an assessment

The Signifyd Impact

Rad Power Bikes was able to eliminate chargebacks and accept 10% more orders with Signifyd, all while reducing their manual review cases to next to nothing. See how.

Read more about Sporting Goods on the Signifyd blog

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Stance is Honored With Signifyd’s FLOW Award for Customer Experience

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Cap That Stops Fraudsters from Ripping Off Celebrity Artists

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