Better Ecommerce

How Your Support Team Can Meet Customers’ Expectations

Anyone who’s  ever worked in ecommerce understands the importance of customer support. Even in the rare case that a company’s products or services are unequivocally the best, it’s still the case that one mishandled support ticket can easily generate enough bad feeling to lose a customer forever.

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Apparel Retailers Embrace AI to Build Stronger Bonds With Customers

It makes sense that apparel would be anxious to up its experience game, including how it stays in touch with customers and builds relationships. The vertical has been under a lot of pressure. Traditional apparel sellers are suffering from changes ranging from the rise of disruptive online sellers, to the casual fashion trend at work, to millennials’ focus on buying experiences rather than things.

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Don’t Ignore Your Customers After the Buy Button

Video: Eric Feinberg of Foresee talks about how online retailers can do a better job of providing an excellent customer experience from start to finish. After all, a customers shopping excursion hardly ends when he or she clicks the buy button.

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Faster Delivery, Stronger Security are 2018 Ecommerce Priorities

Online ecommerce in 2018 will be marked by faster delivery times and stronger identity verification, experts say. As we move through the first quarter of 2018 it is apparent that retail trends this year will be a mix of the old and the new. Experts say an old standby — the need to speed up…

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Retailers’ Digital Transformation Requires New Thinking

Scott Langdoc, of Boston Retail Partners, understands how daunting building a genuine omnichannel strategy can be for merchants. But retailers don’t have to go it alone. There is a vast ecosystem of retail technology partners who can tackle specific challenges. Retailers just need to embrace the idea of turning to them for help. And then they need to figure out how to select the right ones.

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Video: How Apparel E-tailers Can Embrace In-Store Pickup

The gap between consumer expectations and retailers’ performance when it comes to buy-online-pickup-in-store, presents multichannel merchants with a vast opportunity to up their game and capture market share. Dean Frew, of the SML Group, has advice on how to do that.

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Ecommerce Wisdom From NRF’s Big Show

Retailers need to build a new customer experience and much of the talk at the annual NRF trade show last week was about how technology— and particularly artificial intelligence — can help build that experience.

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NRF’s Big Show: Why Are These Retailers Smiling?

Retailers are arriving at the National Retail Federation’s annual convention with an unusual spring in their steps. Despite the buzz of the “Retail Apocalypse,” there has been plenty of good news recently. And the explosion of retail tech could provide a bright future for those who play it smart.

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Video: How to Use Post-Purchase Data to Fuel Success

Ecommerce is awash in data, but as the big data era grinds on, retailers are becoming much smarter about how they use it. Advances in data analytics and artificial intelligence have online merchants expanding the deployment of data. In this video, Banter Founder Joe Beninato talks about how to use ecommerce’s back-end data to inform the way products are presented to customers.

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The Perfect Ecommerce Order

FitForCommerce’s Arthur McManus like to talk about the “perfect order.” Here’s how retailers are turning to technology to deliver the exact experience that their customers are looking for.

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Easing the Pain of Post-Holiday Ecommerce Returns

It’s time to brace amid the rush of gift-card recipients and what’s expected to be a volume of returns that will have sales floors and websites looking like the holiday rush in reverse. Some tips for turning the pain of return into profit.

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How Chatbots Can Build Ecommerce Margins

Joe Beninato of Banter would like to cut through the chatbot hype with a story about how the smart bots can preserve retailers’ margins in a time when promotions and discounts are taking their toll.

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Nine Tips for Successful Ecommerce in 2018

It’s not to early to chart the course to success in 2018. Three ecommerce veterans recently pooled their knowledge in a webinar “Nine Ecommerce Tips for a Successful 2018,” which provided a game plan for attracting, converting and keeping customers in the coming year.

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How to Keep the Holiday Sales Surge from Eating You Alive

The holiday shopping season provides retailers with the chance to shine — and the potential to implode — as off-the-charts order volumes and rapidly evolving consumer habits stress test every aspect of an ecommerce operation. Some tips for making it through ecommerce’s busiest season.

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Focus on Customers. Revenue Will Follow

Like every industry, ecommerce often finds itself buffeted by fads — the new shiny thing, the flavor of the week — pick your cliche. But there are reasons some ecommerce themes stick and become almost a mantra among those trying to push online selling forward into the 21st century and beyond. The latest is “artificial…

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