Better Ecommerce

Video: How Apparel E-tailers Can Embrace In-Store Pickup

The gap between consumer expectations and retailers’ performance when it comes to buy-online-pickup-in-store, presents multichannel merchants with a vast opportunity to up their game and capture market share. Dean Frew, of the SML Group, has advice on how to do that.

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Ecommerce Wisdom From NRF’s Big Show

Retailers need to build a new customer experience and much of the talk at the annual NRF trade show last week was about how technology— and particularly artificial intelligence — can help build that experience.

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NRF’s Big Show: Why Are These Retailers Smiling?

Retailers are arriving at the National Retail Federation’s annual convention with an unusual spring in their steps. Despite the buzz of the “Retail Apocalypse,” there has been plenty of good news recently. And the explosion of retail tech could provide a bright future for those who play it smart.

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Video: How to Use Post-Purchase Data to Fuel Success

Ecommerce is awash in data, but as the big data era grinds on, retailers are becoming much smarter about how they use it. Advances in data analytics and artificial intelligence have online merchants expanding the deployment of data. In this video, Banter Founder Joe Beninato talks about how to use ecommerce’s back-end data to inform the way products are presented to customers.

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The Perfect Ecommerce Order

FitForCommerce’s Arthur McManus like to talk about the “perfect order.” Here’s how retailers are turning to technology to deliver the exact experience that their customers are looking for.

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Easing the Pain of Post-Holiday Ecommerce Returns

It’s time to brace amid the rush of gift-card recipients and what’s expected to be a volume of returns that will have sales floors and websites looking like the holiday rush in reverse. Some tips for turning the pain of return into profit.

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How Chatbots Can Build Ecommerce Margins

Joe Beninato of Banter would like to cut through the chatbot hype with a story about how the smart bots can preserve retailers’ margins in a time when promotions and discounts are taking their toll.

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Nine Tips for Successful Ecommerce in 2018

It’s not to early to chart the course to success in 2018. Three ecommerce veterans recently pooled their knowledge in a webinar “Nine Ecommerce Tips for a Successful 2018,” which provided a game plan for attracting, converting and keeping customers in the coming year.

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How to Keep the Holiday Sales Surge from Eating You Alive

The holiday shopping season provides retailers with the chance to shine — and the potential to implode — as off-the-charts order volumes and rapidly evolving consumer habits stress test every aspect of an ecommerce operation. Some tips for making it through ecommerce’s busiest season.

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Focus on Customers. Revenue Will Follow

Like every industry, ecommerce often finds itself buffeted by fads — the new shiny thing, the flavor of the week — pick your cliche. But there are reasons some ecommerce themes stick and become almost a mantra among those trying to push online selling forward into the 21st century and beyond. The latest is “artificial…

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Ecommerce Businesses Need to Cut Through the Vendor Noise

Too much of a good thing? Pretty much. Ecommerce professionals are bombarded by companies selling the latest cutting-edge technology to help them keep up with the competition and catch up with Amazon. At Shop.org this year hundreds of vendors staffed their booths in a cavernous hall. There were mind-boggling tech solutions and mind-numbing sales pitches.…

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How to Win the Fulfillment Hiring War

Retailers and delivery services nationwide are deep into the annual scramble for talent, bulking up their ecommerce operations to make sure they can get the goods to millions of homes in time for the holidays. While a lot is at stake, the competition for temporary work could be distracting from a more fundamental need faced…

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Hiring for the New Era of Ecommerce

So much disruption has roiled the retail industry in recent years that upheaval is beginning to feel normal.The best ecommerce executives and manager, of course are not just on top of the trends, but actually out ahead of them. The trick, of course, is to figure out what’s coming next.  One way to get a…

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How to Expand Ecommerce from B-to-B to B-to-C

With all the talk in retail about how the consumer is charge now — with unprecedented information, endless selection and choice of who to buy from — why in the world would a manufacturer or wholesaler want to expand into a direct-to-consumer selling model? For all kinds of reasons, it turns out, according to an…

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How AI Can Increase Customer Lifetime Value

You’d be forgiven if you thought that chatbots got their name for all the chatter that surrounds the talking AI technology. The recent Shop.org trade show was a hotbed of chatbots. The learning machines have been the talk of ecommerce for some time. The conversation naturally tends to run toward what chatbots can do to…

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How the Holiday Crush Provides Merchants With a Chance to Test Automated Solutions

As the already fast-paced, high-pressure, multichannel world of retail moves into the even faster-paced holiday shopping season, it can be easy to overlook one of the most powerful keys to success — simplicity.  The thought struck me recently, listening to ShipStation’s Robert Gilbreath talk about what he’d learned from years in the ecommerce fulfillment trenches…

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How Artificial Intelligence’s Role is Expanding in Ecommerce

For years Adobe has been among those racing to deploy machine learning to personalize the web and drive faster and better ecommerce conversions across all digital devices. The idea is to build a memorable customer experience that will not only lead to a sale today, but that will also bring that buyer back time and…

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What Online Sellers Need to Know about Sales Tax Amnesty

We turned to the sales tax experts at TaxJar to help sort out some of the more difficult questions surrounding the multistate offer of sales tax amnesty for marketplace merchants. TaxJar provided this guest blog post. The good news: The commission in charge of the multi-state sales tax amnesty program for online merchants has extended the deadline…

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How Fulfillment Builds a Better Customer Experience

By Mike Cassidy Bowen Smith is in the business of delivering the goods — literally. As a senior vice president at PFC fulfillment, Smith is among those who work to get the growing number of ecommerce orders to their intended customers. It’s one of those behind-the-scenes jobs that you don’t hear much about unless something…

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