Better Ecommerce

Technology is Driving Click-and-Collect Forward

Retailers have been talking about buy online pick up in store for a long time. Why? Because it’s always held great promise. But now, thanks to advances in technology, that promise is becoming a reality even for retailers in verticals who had been slow to embrace it, because of logistical challenges and consumers’ preference for seeing…

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How Brands and Makers are Riding the Direct-to-Consumer Wave

Digitally native retailers are not the only ones making waves with direct-to-consumer strategies. We talk to Avionos co-founder Dan Neiweem about how traditional brands and manufacturers are taking advantage of the digital transformation to improve their marketing and their products.

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What to Think About When You Go Global

Foreign markets present a tremendous opportunity for retailers that face the expectation of constant growth. But new markets come with complications, some anticipated, others unforeseen. FitForCommerce’s John Bancroft shares some of his checklist for going global.

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How to Succeed Like a Digitally Native Retailer

Digitally native retailers start life with a lot of advantages and get a lot of love from industry watchers. But legacy retailers don’t have to throw up their hands. They can play the digital transformation game and gain equal footing with the upstarts. Ulta Beauty Independent Director Cathy Halligan talks about leveraging tech partners as a competitive advantage.

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Don’t Make Your Online Checkout Worse Than Standing in Line

Online checkout is the moment of truth. You’ve guided your customer nearly all the way through the buying process. Just one more step. But too often checkout comes with serious friction. These six ecommerce experts have some tips on how to eliminate the barriers to a smooth checkout.

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Digital Natives in Retail Aren’t Slam Dunk Successes

Digitally native retailers, born on the internet and buoyed by fiercely loyal customers, have some advantages over legacy retailers. But the darlings of commerce face some challenges, too. Retail expert Cathy Halligan talks about the pros and cons in a brief video interview.

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The Perils of GDPR Non-Compliance for Retailers

For retailers it was a sprint to achieve compliance with new data regulations under GDPR. Now comes the focus on the fine print: The business must be compliant, but so too must any vendors who access the customer data GDPR is meant to protect.

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How to Win at the Retail Beauty Game

When Ulta Beauty board member Cathy Halligan lays out the retailer’s keys to success, it sounds simple enough. But if it were easy, everybody would be succeeding. This brief video interview gets into some of the steps Ulta has taken on its way to becoming a retail darling.

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Beauty Industry Gets an Online Makeover

The retail beauty industry is moving at light speed — transforming in the face of globalization, the desire for personalization and ease of online commerce. Signifyd’s industry report takes a deep dive into the changes.

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Expanding Internationally Doesn’t Have to be Terrifying

If you’re a successful online merchant, you’ve got to love global markets, with their vast numbers of untapped consumers. But talk about the unknown. Customs, taxes, currency, language, different consumer preferences. Some thoughts on tackling international markets.

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Amazon’s Marketplace: Friend or Foe?

No doubt the reach of Amazon’s marketplace is hard to resist for brands and retailers looking to reach consumers. But, it’s not all upside, says The Grommet CEO Jules Pieri. What to think about when it comes to selling on Amazon.

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Is Retail all About the Product?

Sure, some retail is struggling as a result of the “over retailing” of America. But there is more to it, says Jules Pieri, CEO of The Grommet. Retailer buyers have emulated some big players and in doing so have become married to playbooks that don’t include exploring innovative products and bringing the best ones into their stores.

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Home Goods Shopping is Quickly Moving into the Digital Age

There is a shift under way in the retail home goods sector. Consumers, who have always shopped online for furniture, appliances and home improvement products, are now more comfortable buying the bulky goods online. Retailers are working to give consumers what they want with innovations such as artificial reality. And, yes, Amazon looms, moving big-time into the vertical.

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Yep, It’s Time to Gear Up for IRCE

To get the most out of big ecommerce shows like IRCE it’s best to map your list of challenges and projects to the sessions that address them. And don’t forget to make time for networking. Be deliberate and strategic about who you meet with.

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Signifyd Report Shows the Apparel Industry is Changing at Warp Speed

The apparel retail sector is shifting rapidly. The definition of brands is changing. Technology, international market forces and consumer habits are forcing big changes and challenges. But there is also opportunity. Signifyd’s Risk & Reward: The Apparel Industry’s Digital Transformation analyzes the current state and the future of apparel.

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Video: Retailers Face Pick-Up-In-Store Challenges

Buy-online-pick-up-in-store means meeting customers where they are when it comes to how they want to shop. But it also comes with a distinctive set of challenges for retailers. Retail strategist Carl Boutet lays out some key considerations in doing BOPIS right in this video interview.

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