Better Ecommerce

The Perils of GDPR Non-Compliance for Retailers

For retailers it was a sprint to achieve compliance with new data regulations under GDPR. Now comes the focus on the fine print: The business must be compliant, but so too must any vendors who access the customer data GDPR is meant to protect.

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How to Win at the Retail Beauty Game

When Ulta Beauty board member Cathy Halligan lays out the retailer’s keys to success, it sounds simple enough. But if it were easy, everybody would be succeeding. This brief video interview gets into some of the steps Ulta has taken on its way to becoming a retail darling.

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Beauty Industry Gets an Online Makeover

The retail beauty industry is moving at light speed — transforming in the face of globalization, the desire for personalization and ease of online commerce. Signifyd’s industry report takes a deep dive into the changes.

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Expanding Internationally Doesn’t Have to be Terrifying

If you’re a successful online merchant, you’ve got to love global markets, with their vast numbers of untapped consumers. But talk about the unknown. Customs, taxes, currency, language, different consumer preferences. Some thoughts on tackling international markets.

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Amazon’s Marketplace: Friend or Foe?

No doubt the reach of Amazon’s marketplace is hard to resist for brands and retailers looking to reach consumers. But, it’s not all upside, says The Grommet CEO Jules Pieri. What to think about when it comes to selling on Amazon.

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Is Retail all About the Product?

Sure, some retail is struggling as a result of the “over retailing” of America. But there is more to it, says Jules Pieri, CEO of The Grommet. Retailer buyers have emulated some big players and in doing so have become married to playbooks that don’t include exploring innovative products and bringing the best ones into their stores.

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Home Goods Shopping is Quickly Moving into the Digital Age

There is a shift under way in the retail home goods sector. Consumers, who have always shopped online for furniture, appliances and home improvement products, are now more comfortable buying the bulky goods online. Retailers are working to give consumers what they want with innovations such as artificial reality. And, yes, Amazon looms, moving big-time into the vertical.

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Yep, It’s Time to Gear Up for IRCE

To get the most out of big ecommerce shows like IRCE it’s best to map your list of challenges and projects to the sessions that address them. And don’t forget to make time for networking. Be deliberate and strategic about who you meet with.

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Signifyd Report Shows the Apparel Industry is Changing at Warp Speed

The apparel retail sector is shifting rapidly. The definition of brands is changing. Technology, international market forces and consumer habits are forcing big changes and challenges. But there is also opportunity. Signifyd’s Risk & Reward: The Apparel Industry’s Digital Transformation analyzes the current state and the future of apparel.

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Video: Retailers Face Pick-Up-In-Store Challenges

Buy-online-pick-up-in-store means meeting customers where they are when it comes to how they want to shop. But it also comes with a distinctive set of challenges for retailers. Retail strategist Carl Boutet lays out some key considerations in doing BOPIS right in this video interview.

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How Your Support Team Can Meet Customers’ Expectations

Anyone who’s  ever worked in ecommerce understands the importance of customer support. Even in the rare case that a company’s products or services are unequivocally the best, it’s still the case that one mishandled support ticket can easily generate enough bad feeling to lose a customer forever.

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Apparel Retailers Embrace AI to Build Stronger Bonds With Customers

It makes sense that apparel would be anxious to up its experience game, including how it stays in touch with customers and builds relationships. The vertical has been under a lot of pressure. Traditional apparel sellers are suffering from changes ranging from the rise of disruptive online sellers, to the casual fashion trend at work, to millennials’ focus on buying experiences rather than things.

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Don’t Ignore Your Customers After the Buy Button

Video: Eric Feinberg of Foresee talks about how online retailers can do a better job of providing an excellent customer experience from start to finish. After all, a customers shopping excursion hardly ends when he or she clicks the buy button.

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Faster Delivery, Stronger Security are 2018 Ecommerce Priorities

Online ecommerce in 2018 will be marked by faster delivery times and stronger identity verification, experts say. As we move through the first quarter of 2018 it is apparent that retail trends this year will be a mix of the old and the new. Experts say an old standby — the need to speed up…

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Retailers’ Digital Transformation Requires New Thinking

Scott Langdoc, of Boston Retail Partners, understands how daunting building a genuine omnichannel strategy can be for merchants. But retailers don’t have to go it alone. There is a vast ecosystem of retail technology partners who can tackle specific challenges. Retailers just need to embrace the idea of turning to them for help. And then they need to figure out how to select the right ones.

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