Merchants who build their businesses on the Shopify platform already know they have a competitive advantage when it comes to conversion.
Spend anytime streaming audio content over a device like Alexa and you’ll hear multiple versions of the platform’s ad detailing how merchants can boost their conversion rates by as much as 36% by setting up shop within the Shopify ecosystem.
But at a time when tariffs are swirling and consumers are anxious about potential price hikes and economic down drafts, not even Shopify merchants can afford to rest on their laurels.
How to maximize revenue in a time of tariffs
2025 is the year to make every customer interaction count. Of course, no retailer ever wants to squander an opportunity to sell a quality product to a willing customer. But with the cost of customer acquisition remaining high, with profit margins being squeezed by the increasing costs of imported inventory and materials and with the costs of shipping and logistics likely to increase due to tariff-related supply chain disruption, it’s time to get ultra-serious about maximizing revenue and minimizing spending.
“It’s kind of very basic,” Marr says. “In periods of uncertainty, the most valuable thing you have is data. Any merchant who is potentially impacted by these tariffs ought to be running experiments, A/B tests to determine the potential impact of their business on raising prices.”
Besides product prices, analyze the effects of raising your free shipping threshold or what would happen if you change some of your discounts or other offers.
“These are all things that you can model now,” Marr says, “which you can use to then impact your other business decisions around your inventory and your supply chain.”
Smooth your customers’ journeys to increase sales on Shopify
In the same vein, merchants should take the time to examine the entire shopping journey their customers travel when visiting and buying from their digital sites. Where are the opportunities to increase revenue or cut costs without doing damage to the customer experience or the brand’s value proposition?
“You should invest in things that could be cost savings,” says Forrester retail analyst Sucharita Kodali, when asked for advice she’d give retailers. “A lot of automation is probably in order. There are likely other technologies that you can consider that may save costs and help to improve the customer experience.”
Signifyd has worked with Shopify merchants for years to build ways for them to increase conversion, dramatically decrease losses due to false declines and reduce costs tied up in manual fraud review. Successful Shopify retailers from across verticals, such as Rainbow Shops, Cymbiotika, Jerome’s, Rad Power Bikes, Au Vodka, Cuts, Reserve Bar, GLD and more have increased sales and reduced costs with Signifyd’s help.
How to increase sales on Shopify? Innovative fraud protection
In fact, Signifyd protected $8 billion in Shopify transactions last year, realizing an 18% year-over-year increase in order count and a 6% increase in average order value among Shopify customers, according to Signifyd data.
All that, while fraud and abuse pressure were on the rise, as it has been across all ecommerce platforms. Fraud pressure — or the percentage of online orders found to be very risky by Signifyd’s machine learning models — increased by 14% last year among our merchant customers on Shopify. The value of merchandise sold on Shopify and targeted by fraudsters in 2024 was up 50% over the previous year. And attempts at consumer abuse against Shopify merchants on Signifyd’s network spiked 12% last year.
For merchants looking at how to increase sales on Shopify, the work starts by considering the entire buying process and identifying the points where that process intersects with Signifyd’s solutions.
Signifyd’s Commerce Protection Platform relies on vast amounts of data from a global Commerce Network and machine learning models, which together give Signifyd the ability to understand the identity and intent behind each transaction — spanning from account protection to returns and refund requests.
AI-powered commerce protection dramatically reduces false declines
Armed with those insights, Signifyd can detect anomalies that indicate that a user’s account has been compromised and that a buyer is attempting fraud through an account takeover attack. At checkout, Signifyd’s AI-powered solution relies on thousands of signals to determine whether an order is legitimate or fraudulent.
Signifyd’s solutions protect the business from being defrauded, but more importantly, they allow the merchant to accept more orders that under legacy fraud prevention solutions would be turned away for fear of fraud.
While fraudulent orders can be costly, false declines — or turning a good order away for fear of fraud — can be devastating. Research based on Signifyd’s most recent data shows 47% of customers who endure a false decline do not return to shop with that retailer again. As for those who give the merchant another chance? Their average order value dropped by 17% in 2024 and 24% in 2023.
Not only that, but Signifyd guarantees its decisions, which means if Signifyd approves an order to be shipped and it turns out to be fraudulent, Signifyd will make the merchant financially whole for the entire cost of fraud — which is another way to maximize revenue and increase profit
Shift your team members to higher-value initiatives to increase sales on Shopify
Moreover, because Signifyd relies on artificial intelligence to automate fraud review and order fulfillment, Shopify merchants don’t need large manual review teams and they don’t need to continuously expand their teams as they grow. Instead, the teams dedicated to manual review can turn their attention to higher value tasks that help merchants increase sales on Shopify.
And during times like these, when capturing every sale is more important that it’s ever been, that’s undeniably a good thing.
Want to learn more about Signifyd’s partnership with Shopify? Check it out.
