Case Study
Challenge
Fraud management
Industry
Baby
Product
Guaranteed Fraud Protection
Integration
Shopify
About Natural Baby Shower
Natural Baby Shower is one of the United Kingdom’s fastest-growing sellers of products for babies, toddlers and the caregivers who love them.
“The team was amazing. You guys just get better and better each year. You guys are bringing out more technology; you have quarterly business meetings; you’re always reaching out to us and you understand the business.”
Challenge
Natural Baby Shower’s torrid growth put increasing pressure on the manual review team working to detect fraud. The holiday season order spike convinced company leaders that the manual model was not sustainable.
Solution
Natural Baby Shower integrated Signifyd’s Guaranteed Fraud Protection, which automated its fraud review and provided the kind of scalability the fast-growing retailer needed.
Results
Natural Baby Shower’s customer service team no longer spends 15% of its time reviewing orders and the retailer’s order approval rate has increased to 99.6%.