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Case Study

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Challenge

Fraud Management

Industry

Baby

Product

Guaranteed Fraud Protection

Integration

Shopify

About Natural Baby Shower

Natural Baby Shower is one of the United Kingdom’s fastest-growing sellers of products for babies, toddlers and the caregivers who love them.

“The team were amazing. You guys just get better and better each year. You guys are bringing out more technology; you have quarterly business meetings; you’re always reaching out to us and you understand the business.”

Clifton Vaughan, co-founder Natural Baby Shower

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Challenge

Natural Baby Shower’s torrid growth put increasing pressure on the manual review team working to detect fraud. The holiday season order spike convinced company leaders that the manual model was not sustainable.

Solution

Natural Baby Shower integrated Signifyd’s Guaranteed Fraud Protection, which automated its fraud review and provided the kind of scalability the fast-growing retailer needed.

Result

Natural Baby Shower’s customer service team no longer spends 15% of its time reviewing orders and the retailer’s order approval rate has increased to 99.6%.