Real-time adjusted season predictions

Mobile share of sales

Consumers are constantly shifting shopping habits – one constant in recent years has been the growing importance of mobile shopping. See the proportion of mobile vs. desktop sales below.

Average Order Value (AOV)

With various economic headwinds, including rising prices and supply chain constraints, average order value (AOV) can act as a barometer for consumer behaviour.

Will consumers spend big early or wait until peak sales?

Share of GMV with discount code applied

With the increased competition around the holidays, merchants often utilise promotional activity and offer discount codes to consumers. This measure highlights how readily available merchants discount codes are, as well as the appetite of consumers to seek out and apply a discount code for a better deal.

Fraud pressure

Fraudulent activity and risky transactions will be prevalent this holiday season. Plotting this year’s fraud pressure (transactions deemed very risky by Signifyd models) shows the unpredictable, yet growing, pattern of fraud attacks.

First-party fraud

“Friendly fraud,” or first-party fraud, is defined as fraud committed by the consumer and rightful cardholder, as opposed to “criminal fraud” committed by a professional fraudster with stolen credentials. The charts below examine the proportion of all chargeback claims that can be classified as friendly fraud.