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About the webinar

If the trend of selling directly to consumers was beginning to snowball before the COVID-19 pandemic, it’s quickly matured into a full-speed avalanche now. Consumers surging online, many for the first time in their lives, have formed habits that will not be easily unlearned anytime soon. In an effort to meet the needs of these new online buyers, many retailers have accelerated D2C initiatives previously parked on the roadmap.

In this webinar, guest speaker, Sucharita Kodali, VP Principal Analyst at Forrester, will share the new playbook for D2C digital commerce in 2021 – one that accounts for lessons learned in 2020 and an increased pressure to optimize revenue from online buyers.


Tune in for:

  • Recent research on consumer behavior and the business landscape
  • Best practices learned from the most agile retailers in 2020
  • Guidance on how can brands and retailers can invest now to ensure they are well positioned to thrive amid the D2C shift


Sucharita Kodali

VP Principal Analyst at Forrester