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Signifyd FLOW is a growing community of passionate ecommerce professionals who gather for thoughtful conversations about the challenges and future of retail in the digital age.

The annual FLOW Summit is a unique opportunity to gather thought leaders, customers, executives and partners together to align ideas, thoughts and best practices. It’s a way to find answers, share solutions and connect with retail leaders around the world.

Learn how direct-to-consumer business leaders are thinking about navigating a post-COVID world when the retail sector adjusts to the new buying behaviors with its challenges and opportunities.

Join sessions with best-in-class brands and speakers such as:


Welcome & opening remarks

Indy Guha, Chief Marketing Officer, Signifyd

The new normal in commerce: Challenges to the CX Journey in a post-COVID world

Rajesh Ramanand, Co-Founder & CEO, Signifyd

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Designing post-pandemic customer experiences

Joana de Quintanilha, VP, Principal Analyst, Customer Experience, Forrester

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CX/DTC best practices
Winning on customer experience

Carlo Savino, Vice President, Americas Ecommerce, Lenovo

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Risk & fraud best practices
Abuse prevention with decision center

Sharon Alejandra Lopez, Ecommerce Jr. Director, Walmart Ecommerce Mexico

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Tech stack best practices
Product update: Seamless risk assessment across the entire journey

Gayathri Somanath, VP Product, Signifyd
Ashley Kiolbasa, Director of Product Marketing, Signifyd

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How one curbside rollout changed ecommerce operations at Toys R Us forever

Rohan Cherian, AVP, Ecommerce & Consumer Technology, Toys R Us
Andrew Leibowitz, VP, Client Partner, Astound

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War stories from Signifyd’s Risk Intelligence & Chargeback Investigations teams

Alex De Kroon, Senior Risk Analyst, Signifyd
Kirsty McClean, Chargeback Investigator, Signifyd

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Decision making at scale: A look into Signifyd’s ML models

Swami Vaithi, SVP of Decision Science, Signifyd

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Mini masterclasses: Fast track to ecommerce best practice, Payoneer and Deck Commerce

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Building a fraud team from the ground up

Conor Corkrum, Senior Manager, Fraud Prevention at Blue Nile

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Product unveil: Refunds & returns abuse prevention

Pranav Gandhi, Director of Business & Strategy Analytics
Mariana Ortiz Reyes, Director of Product Design & Experience, Signifyd

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Digital 2021: Trends and opportunities to guide your ecommerce strategy

Paul Healion, CTO & Co-Founder, One Rockwell
Belle Johnson, Senior Project Manager, One Rockwell

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Panel discussion: Ecommerce leaders on CX in a post-COVID world

Rob Harris, Americas Fulfillment Operations Manager, Sonos
Steven Borrelli, CEO & Founder, CUTS
Brendan Cameron, Strategic Account Director,

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Closing remarks: FLOW, the home for fearless commerce leaders

Indy Guha, Chief Marketing Officer, Signifyd

End of conference

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Impressions from FLOW

Ecommerce, for all of its convenience, often lacks emotional resonance and the joy of discovery in the buying experience. That’s a hard moment to create but essential for success online, particularly for luxury products. That is the experience TrueFacet has captured.


They are brands that stand for something. They’re standing for a message. Whatever it is, it’s touching people’s heartstrings and really getting them involved emotionally. And then I think they’re creating the audience, getting the following and then they are commercializing off of that in a more authentic way.